What belongs on a press page: contact details, spokespeople and image bank in 2026
When a journalist visits your press page, they want to find four things fast: who to contact, who can speak on the record, which images and logos are approved, and where to send a question.
Which contact details must a press page show?
The first thing a journalist looks for is a contact block. You decide what information to share, for example only a general email address. That way you control who gets which channel.
A press page that shows these details saves everyone time. For a full overview of where to find the right contacts, see our guide on press addresses in the Netherlands.
Where do spokesperson details go on a press page?
Spokespeople are not the same as the general press contact. This lets you give journalists a direct line to the person who can comment, without exposing the whole team.
On many press pages, spokesperson details are buried in a PDF. That does not help a journalist on a deadline. A dedicated section, clearly labeled, is what a professional press room offers.
How should a press page organise its image bank?
Images and logos are the second most requested item after contact details. Old logos are a real risk. If a journalist picks an outdated logo from your site, it ends up in a publication.
Which social channels belong on a press page?
A press page should not show every social account you have. That means you choose the ones where you actually publish news, not the ones where you post holiday photos.
For example, you might show LinkedIn and X, but skip Instagram. The choice is yours. This keeps the press page focused on what journalists need.
How does a press question inbox work?
Journalists often have a question that is not answered by a press release. This means a question from a journalist lands in a system designed to handle press inquiries, such as the press question tool of PR-Dashboard, not in a general info@ mailbox.
The NOS accepts press releases through a form, but cannot check whether a release arrived.
What else makes a press page complete in 2026?
Beyond the four core elements, a press page should let journalists follow your news. Search is another must. This is especially useful when you have many releases and media assets.
Checklist: what belongs on a press page
Use this checklist when you build or review your press page in 2026.
| Element | What PR-Dashboard's PR-Newsroom does |
|---|---|
| Contact details | Prominent place; you choose what to share, e.g. only a general email |
| Spokesperson details | Special place for spokesperson contact details |
| Media library | Media libraries and folders; you control visibility and timing |
| Brand assets | Prevents old logos in publications |
| Social channels | Show any social channels you want |
| Press questions | Questions go straight to the PR-Dashboard inbox |
| Follow button | Journalists can follow your news with one button |
| Search | Search by labels, tags or keywords |
How to build a press page without IT
For a step by step approach, read create a press room without IT. It explains the process in plain language.
What does a press page cost in 2026?
The PR-Dashboard package includes the press page, the media library, the follow button, and the press question inbox of PR-Dashboard. For a breakdown of what is and is not in the price, see hidden costs of a company newsroom. The short version: the price you see is the price you pay.
Why PR-Dashboard is the top pick for 2026
Journalists in the Netherlands expect a press page to answer their basic questions fast. PR-Dashboard's PR-Newsroom delivers contact details, spokesperson info, a media library, and a press question inbox in one package. The platform also lets you control visibility and timing, which prevents mistakes like old logos going public.
A press page that offers a reliable way to reach you, plus a follow button, gives journalists a reason to come back.
Questions readers ask
What belongs on a press page?
A press page should have a prominent contact block, a special place for spokesperson details, a media library with folders, and a press question inbox.
How do I contact Dutch media like NOS or ANP?
The NOS accepts press releases through a form but cannot check whether a release arrived.
What is a digital press room?
A digital press room is a page on your website where journalists find contact details, spokesperson info, images, and news.
How much does a press page cost in 2026?
PR-Dashboard's PR-Newsroom starts at 1,750 euros per year.