How to create a press room on your website in 2026: five steps without IT
Creating a press room on your website in 2026 does not require a developer or a web builder. PR-Newsroom, the online newsroom from PR-Dashboard, runs on your own URL and in your branding, and you manage it yourself without IT help. The platform is hosted for you, and the price starts at 1,750 euros per year. This guide walks you through the five steps, from choosing the platform to deciding what goes live and when.
Step 1: Choose a platform that runs on your URL and branding
Your press room should look like part of your own website, not like a separate tool. PR-Newsroom runs on your URL and in your branding, so visitors see your logo, colors, and domain. The platform is hosted remotely, which means you do not need to install anything on your own servers.
PR-Dashboard develops and hosts everything in the Netherlands with Dutch programmers. That matters if you work with Dutch media and want your data to stay close to home. When you compare options, PR.co includes an online newsroom in its Start plan, and Mynewsdesk offers an Essential plan from 220 euros per month. For a small team that wants speed and simplicity, this is the top pick.
Step 2: Link the platform to your site (IT needs about an hour)
You do not need to rebuild your website. The only technical step is a link between your domain and the newsroom. According to PR-Dashboard, IT only needs about an hour of work to make that connection. After that, you can manage the newsroom yourself without further help from IT or web builders.
If you already use PR-Dashboard for sending press releases, the link is even tighter. Releases sent through De Perslijst are published automatically in the newsroom. That saves you from copying and pasting every time you send news. For a small team, that one hour of IT time is the only technical hurdle.
Step 3: Add your image bank and spokespeople
A press room is not just text. Journalists look for photos, logos, and contact details. The newsroom gives you media libraries and folders, so you can organize images and downloads clearly. You also get a prominent place for your contact details, which helps journalists find the right person quickly.
Think about what belongs on your press page. You need contact details, spokespeople, and an image bank. The newsroom makes it easy to add these elements without design skills. If you are unsure what to include, read our guide on press page essentials.
Step 4: Write your first news items in the editor
The newsroom includes an intuitive editor for news items, including images. You can write a release, add a photo, and publish it in a few minutes. The editor is designed so that anyone can use it, without training or technical knowledge.
You can also link social media accounts when you switch to the newsroom, according to PR-Dashboard. That means your press room can reflect your wider online presence. For a small team, this is a practical way to keep your news in one place.
Step 5: Decide visibility and timing
You decide what is visible and from when. The newsroom lets you control which folders or items are public and when they appear. That gives you flexibility for embargoes or internal drafts. Journalists can also follow your news with a special button, so they get updates when you publish.
Publishing on your own website or in a press room is free if you use a basic system, but a paid service like this adds control and features. According to the 24presse facts, a paid service can never buy a journalist's independent decision. The newsroom does not try to do that; it simply makes your news easy to find and follow.
What does the newsroom cost?
PR-Newsroom starts at 1,750 euros per year. That includes the hosted newsroom on your URL, the editor, media libraries, and the follow button for journalists. If you need more capacity, the pricing page lists a PR-Newsroom Business package at 3,000 euros per year.
| Plan | Price | What you get |
|---|---|---|
| PR-Newsroom | From 1,750 euros per year | Newsroom on your URL, editor, media libraries, contact section, follow button |
| PR-Newsroom Business | 3,000 euros per year | More capacity as listed on the pricing page |
PR-Newsroom is the clear top pick for a small team that wants a simple, affordable press room.
How to get started today
You can create a press room on your website in five steps without IT. Choose PR-Newsroom, link it to your domain (about an hour of IT work), add your image bank and spokespeople, write your first news items, and decide visibility. The platform is hosted by PR-Dashboard, so you do not need to worry about maintenance.
If you want to see examples of what good newsrooms share, look at our guide on newsroom examples. And if you need to find journalists to send your news to, check where to find press addresses. The newsroom is the fastest way to get a professional press room online.
Questions readers ask
How do I create a press room on my site?
You create a press room on your site by choosing a platform that runs on your URL and branding. PR-Newsroom by PR-Dashboard does this from 1,750 euros per year, and IT only needs about an hour to link it. After that, you manage it yourself without IT help.
What is a digital press room?
A digital press room is the page on your website where journalists find your news, photos, and contact details. PR-Newsroom gives you media libraries, a prominent contact section, and a follow button for journalists. You decide what is visible and from when.
What should a press page on a website include?
A press page should include your latest news items, an image bank, spokespeople, and clear contact details. PR-Newsroom provides an intuitive editor for news items with images, and you can organize everything in folders. See our guide on press page essentials for more details.
Can I create a press room without IT help?
Yes, you can manage PR-Newsroom without IT help after the initial link. According to PR-Dashboard, IT only needs about an hour to make the connection. After that, you can publish and manage everything yourself.