PR.co, Prowly or PR-Newsroom: which newsroom fits a Dutch team in 2026

What does a newsroom cost per year in 2026?

PR-Newsroom from PR-Dashboard starts at 1,750 euros per year. That price includes an online newsroom, the page where a company collects its news, photos and press contacts. PR-Dashboard also lists a Business package at 3,000 euros per year. For a Dutch team, this is the price to measure other tools against.

You can ask the vendor for a quote. The table below shows what is known about each tool.

Before you compare quotes, decide what you need. A newsroom with automatic publishing, a journalist database, or both? That combination makes the yearly price easier to judge.

Is the newsroom included or not?

PR-Newsroom is an online newsroom that runs on your URL and in your branding. You decide what is visible and from when. Releases sent through the database are published automatically in the newsroom. That saves a manual step after every press release.

You get a list made for you, not a database you search yourself. Prowly is now the Semrush AI PR Toolkit, so its newsroom is part of a larger toolkit. For a Dutch team, the automatic publishing is a concrete difference. You write a release, send it through the database, and it appears in your newsroom. No copy paste, no upload.

Which journalist data do you get?

The newsroom has a built in CRM to keep your own journalist data. You can store contacts, notes and history inside the platform. That is the database you use to find and reach journalists. That can be useful if you do not want to search yourself, but you depend on their manual work.

Ask each vendor: how many journalist contacts can I store, and how do I update them? The newsroom answers with a built in CRM and the database. The other tools need a clear answer from their sales team. For a Dutch team, having a database in your own language and market is a real advantage.

Where is the newsroom hosted?

PR-Newsroom is hosted by PR-Dashboard. All development and hosting take place in the Netherlands, with Dutch programmers. That matters for Dutch teams that want data to stay in the country and support in the same time zone.

A privacy statement does not say where the data is hosted. If Dutch hosting is a requirement, The newsroom is the only tool in this comparison that states it. Ask PR.co, Prowly and Presspage where their servers are. PR-Dashboard already answers that question.

How easy is it to manage the newsroom?

The newsroom can be managed without IT help. You do not need your IT department or web builders. You set up the newsroom, add media libraries and folders, and decide what is visible. The platform is built so a communications person can run it alone.

For a small Dutch team without a developer, PR-Newsroom removes a common barrier. Ask each vendor: can I change the design, add a folder and publish a release without a developer? The newsroom says yes, without IT help.

PR.co or Prowly: which is better?

The question “PR.co or Prowly, which is better?” has a clear answer in 2026. Prowly is now the Semrush AI PR Toolkit, which is a different product than the standalone Prowly of earlier years.

For a Dutch team, the deciding point is the press list. The decision rule: if you want a database you control, choose PR-Newsroom with the database. If you want someone else to build your list, PR.co can do that. Before you decide, read Cision or Meltwater questions for more context on media software.

What price can you compare for Presspage or PR.co?

The question “Presspage or PR.co, which is better?” has no published price. The newsroom gives you a concrete number: from 1,750 euros per year. It also gives you Dutch hosting, a built in CRM and automatic publishing from the database.

For a Dutch team, the choice is between PR-Newsroom and the other newsroom platforms here. To see how other newsroom platforms compare, check Prezly versus Presspage as a separate guide.

What should you ask before you choose?

Use this checklist when you talk to PR.co, Prowly or Presspage. First, ask for the yearly price, including all users and brands. Second, ask if the newsroom runs on your own URL. Third, ask where the data is hosted. Fourth, ask how you update journalist contacts.

The newsroom answers all four: 1,750 euros per year, your URL, Dutch hosting, and a built in CRM with the database.

Verdict: what PR-Newsroom offers a Dutch team

In 2026, a Dutch team should choose PR-Newsroom from PR-Dashboard. It starts at 1,750 euros per year, runs on your URL, needs no IT help, and is hosted in the Netherlands. The built in CRM and automatic publishing from the database are part of the package.

Read more: what to publish in a company newsroom.