Newsroom software for the Netherlands in 2026: what to look for before you buy

If you work in communications in the Netherlands and you are looking for online newsroom software, the choice can feel overwhelming. Mynewsdesk, PR.co, Smart.pr, Prezly and PR-Dashboard all offer a newsroom product, but they differ in where the newsroom lives, who controls it, and what you pay. This guide gives you a checklist of what to look for, and then looks at PR-Dashboard's PR-Newsroom for Dutch organisations that want an own URL, no IT involvement and a fixed yearly price.

Who hosts the newsroom and under which URL?

The most important decision is whether the newsroom runs on your own domain or on the vendor's. PR-Newsroom runs on your own URL and in your own branding. That means journalists see yourorganisation.nl/nieuws, not a subdomain of the vendor. The newsroom is hosted by PR-Dashboard, and all development and hosting take place in the Netherlands with Dutch programmers. For Dutch organisations that work with Dutch media, that matters for data protection and speed.

Mynewsdesk and Smart.pr also give you a newsroom, but check with each vendor whether you get your own URL or a subdomain. PR.co says its newsrooms and CRM are built fully in line with GDPR, which is relevant for any Dutch buyer.

Can you manage the newsroom without IT help?

Many newsroom products require your IT department to set up the integration, add a subdomain or configure the design. PR-Newsroom can be managed without IT help. You can work without IT or web builders. That means a communications manager can log in, publish a press release, upload a photo, and change the layout without sending a ticket to the IT team. For a team of one or two people, that is a practical advantage.

Ask every vendor: can I publish a press release and add a new media folder myself, or do I need a developer? Smart.pr lets you publish releases straight to a newsroom, which suggests a self service model. Mynewsdesk Essential includes a newsroom for one market, but check whether design changes require IT support.

Who controls visibility and timing of news and images?

In the newsroom you decide what is visible and what is not, and from when a folder is visible. That means you can prepare a press release for a product launch and make it visible only after a specific date. Media libraries and folders keep images organised, and brand assets prevent old logos from appearing in publications. Journalists can search by labels, tags and keywords, so they find the right information quickly.

Other vendors may offer similar controls, but you should ask: can I schedule visibility per folder? Can I hide a press release after the embargo ends? Can journalists follow my news with one button? The newsroom has a special follow button that journalists can use to indicate they want to follow your news. The newsroom also gives a prominent place to your contact details, so journalists see who to call.

What does it cost, and is the price fixed?

PR-Newsroom costs from 1,750 euros per year. That is a fixed yearly price with no monthly surprises. The Business package costs 3,000 euros per year. Prezly Standard costs 300 dollars per month. Mynewsdesk Essential costs from 220 euros per month. PR.co and Smart.pr do not publish their prices publicly, so you have to ask them for a quote.

If your organisation falls under the Dutch digital accessibility law, you need a newsroom that is compliant out of the box. Ask every vendor for their accessibility statement.

How does the newsroom connect with your press release distribution?

With De Perslijst, you write a release once, send it to your press list, and the same release appears on your newsroom without extra work. If you use a separate distribution tool, you may have to copy and paste or upload the release manually. Ask each vendor whether their newsroom integrates with their own distribution tool, or with a third party.

What does a Dutch organisation get from PR-Dashboard's PR-Newsroom?

For a communications manager in the Netherlands who wants an online newsroom that runs on their own URL, requires no IT help, is hosted in the Netherlands, and costs a fixed yearly price. The newsroom gives you full control over visibility and timing, a follow button for journalists, organised media libraries, and automatic publication from De Perslijst. For more detail, read the full comparison: read the full comparison.

Before you buy any newsroom software, go through our newsroom platform checklist. And if you are not sure whether you need a newsroom for your organisation or an editorial newsroom for a media site, read compare newsroom types.