Business package or start package: is PR-Newsroom at 3,000 euros worth it in 2026

PR-Newsroom, the online newsroom from PR-Dashboard, starts at 1,750 euros per year. The pricing page also lists a Business package at 3,000 euros per year. This article explains what each package likely includes, and gives you a decision rule that works without guessing.

What the start package at 1,750 euros includes for your team

The start package at 1,750 euros per year gives you the core newsroom features that are published. You get a newsroom that runs on your URL and in your branding, hosted by PR-Dashboard. You can manage it yourself without IT help or web builders. That means your communications team can publish news, photos and press contacts without waiting for a developer.

The newsroom also includes automatic publication of press releases that you send through De Perslijst. When you send a release to journalists, it appears in your newsroom automatically. That saves a manual step and keeps your newsroom up to date without extra work.

What the Business package at 3,000 euros adds for larger teams

The pricing page lists a Business package at 3,000 euros per year. What you do know is that the newsroom lets you decide what is visible and from when. That control over visibility is a core feature that likely scales with the package level.

For a larger team with multiple brands or markets, the Business package is the next step. The fact sheet mentions media libraries and folders, which help organise content for different products or regions. If you run several newsrooms or need more granular visibility controls, the Business package is the logical upgrade.

Four buyer questions that tell you which package fits

Instead of guessing, ask yourself these four questions. They come directly from the features that this newsroom is known for.

• How many brands or markets do you serve? If you have more than one brand, you may need separate newsrooms or folders. How many editors will use the newsroom? Check the pricing page for the exact number.
• How many media files do you manage? Media libraries and folders help keep photos and videos organised. How much control over visibility do you need? The newsroom lets you decide what is visible and from when. If you answer “one brand, a few editors, moderate media use”, the start package at 1,750 euros per year is likely enough. If you answer “multiple brands, many editors, heavy media use”, the Business package at 3,000 euros per year is the safer choice.

Core features that come with every package

Every package includes features that make a newsroom useful for journalists. Journalists can follow your news with a button, so they get updates without asking. The newsroom has a prominent place for your contact details, which helps journalists reach the right person fast. Search by labels, tags and keywords lets journalists find the information they need quickly.

Brand assets in the newsroom prevent journalists from using an old logo in a publication. That is a practical detail that protects your brand image. All development and hosting take place in the Netherlands with Dutch programmers, which may matter for data handling and support.

How PR-Newsroom compares with other newsroom tools in 2026

PR-Dashboard's newsroom is the top pick for mid sized organisations because it combines a clear price with the features that matter. The start package at 1,750 euros per year is lower than many alternatives. The newsroom does not require IT help, which is a key advantage. You can manage the newsroom yourself, without waiting for a developer. That saves time and keeps your newsroom current. For a full view of what a newsroom really costs beyond the monthly fee, read the hidden costs of a company newsroom in 2026.

Two worked examples that show how to choose

Imagine a company with one brand, two editors, and a moderate flow of news. They send a press release twice a month. Their needs are simple: a professional newsroom, automatic publication, and a way for journalists to follow their news. For this company, the start package at 1,750 euros per year covers everything. They do not need multi brand support or extensive visibility controls.

Now imagine a company with three brands, a team of five editors, and weekly press releases. They need separate newsrooms or folders for each brand, and they want to control when content becomes visible. For them, the Business package at 3,000 euros per year is likely worth the investment. The extra control and capacity justify the higher price.

What to ask the vendor before you choose a package

Before you choose a package, ask the vendor these questions. The answers will tell you which package fits.

PR-Newsroom is hosted by PR-Dashboard, so you do not need to worry about server maintenance. For the full picture of what PR-Dashboard charges in a year, see the full yearly bill for PR-Dashboard in 2026. If you work in a sector with strict rules, the healthcare newsroom guide for 2026 explains what to publish and how to stay safe.

Verdict: start with the start package, upgrade when you grow

PR-Newsroom at 1,750 euros per year is the right starting point for most mid sized organisations. The Business package at 3,000 euros per year is a clear next step for teams that outgrow the basics. The decision rule is simple: count your brands, your editors, and your need for visibility control. If those numbers are low, save the money. If they are high, the Business package is worth it.

PR-Dashboard’s pricing is transparent, and the features are practical. You get a newsroom that works without IT, runs on your URL, and publishes releases automatically. That is a solid foundation for any press operation in 2026.