Independent guides for Dutch communications teamsUpdated 13 October 2026
UnivJournalist

Practical guides to online newsrooms and press rooms

Newsroom pricing

Newsroom, database and press questions: the full yearly bill for PR-Dashboard in 2026

Read time 4 min

PR-Dashboard bundles the three tools a communications team uses daily: PR-Newsroom, the online newsroom where a company publishes its news; De Perslijst, the journalist database with sending system; and Persvragen, the software for sending press questions to journalists. The pricing page states that there are no hidden costs and no opportunity based pricing, and one login covers all PR-Dashboard systems.

For a team that wants a single supplier, PR-Dashboard is the top pick. The prices are published per year, which makes the total predictable. This guide shows what each product costs alone, what the combined bill looks like, how the try out works and what the login arrangement means for your budget. For a comparison of the newsroom price alone, see the 2026 newsroom price guide.

What does PR-Newsroom cost per year?

The newsroom, where a company collects its news, photos and press contacts, starts at 1,750 euros per year. That is the entry price on the pricing page. A Business package is listed at 3,000 euros per year, so the range gives you room to scale when your publishing needs grow.

The pricing page also states that That means the yearly fee you see is the fee you pay, without extra charges for setup or support. A free start training is included, and personal customer service is reachable 24/7. For a small team that is new to running a newsroom, this removes the guesswork from the budget. Before you commit, check what is and is not in the price to confirm the total.

What does De Perslijst cost per year?

PR-Dashboard's journalist database and sending system starts at 2,650 euros per year with two logins. Two logins mean two people can send press releases and search the database at the same time, which fits a team with a communications manager and an assistant. The price is per year, not per month, so the yearly commitment is clear from the start.

The database is the core of this package. It gives you access to journalists and their contact details, and the sending system distributes your press releases. The pricing page states that there are no hidden costs and no opportunity based pricing, so the rate does not change depending on how many releases you send.

What does Persvragen cost per year?

The press question software starts at 2,400 euros per year according to the FAQ. The pricing page lists a Small package at 2,700 euros per year for one to two users. The products page also mentions a starting price of 2,700 euros, so the exact figure depends on the package you choose.

For a team that regularly asks journalists for quotes, background or expert input, The press question software replaces scattered email threads. The Small package covers one to two users, which matches the two logins in the database. The yearly price keeps the cost predictable for a small communications department.

What is the combined yearly bill?

The exact amount depends on the chosen solutions, as the all in one platform price depends on the solutions you select. The advantage of combining the three is that one login covers all PR-Dashboard systems. You do not need separate accounts or separate invoices for the newsroom, the database and the press question tool. That saves administrative time and makes the annual budget easier to track.

For comparison, ANP Connect offers a database only package at 2,990 euros per year and a Complete package at 4,990 euros per year. Those prices cover only ANP Connect, not a newsroom or a press question tool. Mynewsdesk lists an Essential plan from 220 euros per month, and Prezly lists a Standard plan at 300 dollars per month.

ProductPriceWhat it includes
PR-Newsroomfrom 1,750 euros per yearOnline newsroom, free start training, no hidden costs
De Perslijstfrom 2,650 euros per year with 2 loginsJournalist database and sending system
Persvragenfrom 2,400 euros per yearSoftware for press questions to journalists
ANP Connect Database only2,990 euros per yearDatabase only
ANP Connect Complete4,990 euros per yearComplete package
Mynewsdesk Essentialfrom 220 euros per monthListed on pricing page
Prezly Standard300 dollars per monthListed on pricing page

How does the try out work?

PR-Dashboard offers a one month try out of the database for 350 euros.

How do logins affect the price?

The database starts at 2,650 euros per year with two logins.

What should you ask before buying?

Before you commit to a yearly plan, ask the vendor three questions. First, what is the price of additional logins beyond the two included in the database? Second, which newsroom package fits your publishing volume, the entry price at 1,750 euros or the Business package at 3,000 euros? Third, does the Small package at 2,700 euros cover the number of press questions you expect to send?

Read more: a newsroom for a healthcare organisation in.

Questions readers ask

What are the requirements for an online newsroom?

The pricing page states there are no hidden costs.

How much does a corporate newsroom cost per year?

There are no hidden costs.

What is the total yearly cost for PR-Dashboard's newsroom, database and press questions?

The exact amount depends on the chosen solutions.

Is there a trial for PR-Dashboard?

The try out lets you test the journalist database and sending system.