Press questions in a hospital: how a newsroom and Persvragen work together in 2026

When a journalist calls about a medical incident or a care innovation, a hospital communicator must answer fast and consistently. PR-Dashboard brings the tools together: Persvragen, from 2,400 euros per year, registers questions from a linked press mailbox and ranks them by priority. The PR-Newsroom, from 1,750 euros per year, forwards newsroom questions straight into the question inbox.

Where do press questions arrive in a hospital?

Press questions reach a hospital through many channels: email, phone, the newsroom form, social media. With Persvragen from PR-Dashboard, you link your press mailbox, so incoming questions are registered automatically. That means no question disappears in a personal inbox.

Questions from journalists about medical incidents, care innovations or health themes all land in the same overview. PR-Dashboard describes this as collecting, distributing and answering press questions efficiently within your care organisation. That central overview is the first step to consistent communication.

Who answers the press question in your team?

The next step is knowing who can speak. Persvragen from PR-Dashboard shows you always know which cardiologist or nurse can speak on a topic. You always know which board chair can explain care policy. That removes the delay of asking around.

Rank incoming questions by priority and urgency. A question about a serious incident goes to the top. A request for an interview about a health theme can wait a day. This ranking helps the communication team decide what to handle first.

How newsroom content gets reused for press answers

The newsroom holds releases, images, interviews and information about care initiatives. When a journalist asks about a new treatment method, you can point to the release and images already published. Questions asked in the newsroom can be forwarded straight to the question inbox, linking the public face and the internal workflow.

A journalist who asks via the newsroom form gets the same structured handling as one who emails the press office. The newsroom for a healthcare organisation explains what to publish and how to stay safe.

Privacy and GDPR for press question data

Press question data is stored encrypted and complies with privacy law (GDPR). The software stores all data encrypted. The GDPR protects personal data, not company data, as the Dutch Chamber of Commerce (KVK) states. For a hospital, that distinction matters: patient data and journalist contact details are personal data and need protection. Encrypted storage means the data is unreadable without the right key. That is a basic requirement for a care organisation.

Cost of the question inbox and the newsroom

Persvragen from PR-Dashboard costs from 2,400 euros per year. The newsroom costs from 1,750 euros per year. The price is per year, not per month, which makes budgeting simple.

Decision rule for hospital communicators

For a hospital communicator, the decision rule is simple. If you get more than a few press questions per week, Persvragen from PR-Dashboard saves time. If you also publish news online, add the newsroom. The guide to managing media requests in 2026 compares a shared inbox, the question inbox and a newsroom form.

Start with the question inbox alone if the budget is tight. Add the newsroom later. Both scale with the organisation.

Questions to ask before you buy

Before you choose, ask these questions. How are incoming questions registered? Can you link more than one mailbox? How is priority ranking done? Is the data encrypted at rest? What does the price include per year? Read more: newsroom for a pr agency in 2026.