A newsroom for SMEs in 2026: what to publish and what to pay

Do you need a newsroom for your SME?

A newsroom for SMEs is a single page on your website where journalists, customers and partners find all your news, photos and press contacts. PR-Newsroom by PR-Dashboard gives you exactly that: an online newsroom that runs on your URL and in your branding. You decide what is visible and from when, so a press release or media kit stays hidden until you publish it.

The newsroom can be managed without IT help. That matters for a small team where no one has time to ask the web developer for every update. The platform is hosted by PR-Dashboard, and all development and hosting takes place in the Netherlands. You do not need a web builder or a developer to add a news item or change a folder. A non profit with a small budget can read about the same setup in newsroom for a non profit in 2026.

If you already send press releases through De Perslijst, those releases are published automatically in the newsroom. That saves a manual step. PR-Dashboard offers De Perslijst as a separate journalist database that integrates directly with the newsroom.

What to publish in your brand newsroom tool

A brand newsroom tool such as PR-Newsroom organises your content into media libraries and folders. You can publish press releases, photos, videos, fact sheets and contact details. The intuitive editor for news items including images lets you create a post in a few minutes.

Journalists can follow your news with a button. When they click it, they signal that they want updates. That is useful for an SME that builds long term media relationships. You can also decide per folder who sees what. A folder with product launch images can be public, while a folder with embargoed announcements stays hidden until a specific date.

The press kit checklist for a product launch in 2026 gives you a practical list of what journalists need on day one. A newsroom makes it easy to deliver those items in one place.

Can you run a newsroom without an IT team?

Yes. The newsroom can be managed without IT help, so you do not need your IT department or a web builder for each update. PR-Dashboard hosts the newsroom, and all development and hosting takes place in the Netherlands.

Everything runs from the PR-Dashboard platform itself. A small team can publish a news item, add an image or change a folder on its own schedule.

When should you connect De Perslijst to your newsroom?

Releases sent through De Perslijst from PR-Dashboard are published automatically in the newsroom, so you do not have to post them twice. One release, two places, and no extra step for your team.

The follow button lets journalists tell you they want your updates. That helps an SME build media relationships over time.

Cost per year: PR-Newsroom versus alternatives

PR-Newsroom starts at 1,750 euros per year. That price includes the hosted newsroom, a free start training, and the ability to run it on your own URL. A Business package with more capacity costs 3,000 euros per year. Start ups, freelancers and non profits can ask about special rates. A PR agency that runs newsrooms for several clients can read how to set up one newsroom per client in newsroom for a PR agency in 2026.

How does that compare to other newsroom tools for SMEs? Mynewsdesk Essential costs 220 euros per month. Prezly Essential costs 120 US dollars per month, billed annually. An online PR agency such as Internet Impact charges 299 euros per release.